The Readership Initiative was launched in October 1999 because of a strong but unproven belief among newspaper leaders that the decline in readership � a slow but steady trend over the past 30 years � could be reversed.
That belief has now been substantiated through the Initiative�s Impact study of newspaper readership, led by the Readership Institute at Northwestern University.
8.3.04
The Readership Initiative was launched in October 1999 because of a strong but unproven belief among newspaper leaders that the decline in readership � a slow but steady trend over the past 30 years � could be reversed.
That belief has now been substantiated through the Initiative�s Impact study of newspaper readership, led by the Readership Institute at Northwestern University.
